News Article

The Nelson Mandela Bay Municipality and the Adreach Group joined forces to urge residents to save water.

Published: March 22, 2022

To commemorate World International Water Day, the Nelson Mandela Bay Municipality has installed a new billboard in Humewood, on Strandfontein Road, with the simple message: SAVE WATER!

The city has been experiencing a severe drought, with dam levels reaching an all-time low.

Speaking at the unveiling, Tourism and Marketing Acting Director, Ms Siphokazi Ngombane, encouraged residents to limit water consumption to avoid dry taps. 

"The dam levels are currently at 15.5%; we must all be aware of our water consumption and be responsible for water conservation," said Ngombane.

Acting Executive Director for Infrastructure and Engineering, Joseph Tsatsire, also asked households to limit their consumption to 50 litres per day per person by following the Metro's helpful advice on how to split water usage for drinking, cooking, personal hygiene and domestic use.

"Communities must begin to use water sparingly to ensure that they have water the next day," he emphasised. 

The Acting Ed went on to call for a partnership between the municipality and the commercial sector. 

"We can accomplish a lot as a municipality and industries by working together. The commercial sector must join in and help where they can, "he said. 

Sharing the same sentiments with Tsatsire, Mr. Shaun Van Eck, Chairperson of the Nelson Mandela Bay Tourism Board, called on other industries to collaborate with the city to alleviate the drought.

"As the tourism industry, we must play our part by installing water-saving measures in our businesses to aid the city in mitigating the consequences of the drought," he said. 

The tourism body has collaborated with the city by holding industry engagements and creating water-saving documentation that was distributed to the tourism industry. 

The Adreach group, which funded the Humewood billboard, is also funding the water saving campaign with two more billboards and three billboard prints carefully placed throughout the Metro. 

The Economic Development Tourism & Agriculture directorate uses these billboards as part of the marketing help provided to event organizers in the city in order to attract more tourists to Nelson Mandela Bay.

Cllr Mkhuseli Jack, Portfolio Head for Economic Development, Tourism, and Agriculture, thanked the group for their support. "We are grateful for Adreach's support. This is an excellent example of how the private and governmental sectors can collaborate to promote the city," he said. 

"Drought is a disaster that we must deal with in collaboration with all of our partners, including other industries and commercials. "I applaud what our tourism operators are doing because they are really important at this time in reviving our economy, and we will rely on them to ensure that they minimize the consumption of water for our visitors, which is a terrific thing," he said further. 

" Because this is our city and our home, we must all work together to save water on a daily basis, "encouraged MMC Jack. 

Adreach is a prominent provider of out-of-home advertising and marketing solutions in South Africa, having pioneered Street Pole Advertising as an effective approach for customers to grow their businesses and brands.
 For over 22 years, Adreach Gqeberha has collaborated with Nelson Mandela Bay Municipality to provide a public message while also generating cash for the council through paid business advertising.

 Aside from media management, Adreach contributes to the cleanliness of Nelson Mandela Bay by maintaining and removing broken and unlawful advertising installations.
"At the heart of our philosophy is the conviction that, as a purpose-driven firm, we can do good while providing an outstanding return on investment for businesses of all sizes, thereby supporting economic growth." Since its founding in 1998, we have been committed to making a positive difference in the areas in which we operate," said Ryan Hancock, Group Head of New Business Development and Marketing. 

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